About Us

Our simple aim is to help people quickly find solution providers for their customer experience and contact centre challenges. No fluff, no referral fees - just a robust and reliable source of suppliers providing technology, consulting, training, recruitment, outsourcing and so on primarily for businesses operating in Australia. 

Whilst there are companies that specialise in lead referrals (we also offer this service) for many customers, their journey starts and ends with a Google search where they can then reach out to suppliers directly, compile a list to issue a Request for Quote or Request for Proposal (RFQ/RFP) or just do their own research in their own time without any sales pressure or bias (perceived or otherwise).  

Our CX Business Directory is designed to make it quick and easy for people to find suppliers that can provide exact solutions to the challenges they are facing 24 hours a day, 7 days a week. 

The CX Directory is also directly connected to CX Central - Australia's #1 resource for contact centres and customer experience professionals ensuring continued exposure from potential customers in your target market.

CX Directory Quick Facts:

  • We have leading positions in Google search results for numerous call centre, customer service and customer experience related terms that drives high-quality search traffic to the directory.
  • There are no referral fees or hidden commissions - you just pay for you listing and all leads are directed to the URL, phone number, sales rep etc that you choose (choices depend on the level you select). 
  • Prices start at just $95 for a 12-month listing - that's comparable to just one click on Google Adwords for high search terms like 'call centre solutions' making our directory exceptional value.
  • We regularly promote the CX Directory to our audience of over 35k CX and Contact Centre professionals.
  • We are agnostic in our views and support all industry suppliers, partners and associations. Our fundamental belief is that by growing our industry we will all benefit. 

Traffic Sources

As well as building a loyal base on CX Central over the past 9 years, over 50% of our traffic comes directly from Google with our strong search results ensuring the CX Directory categories and powerful search tags are appearing on the first page of the Google search page. 

Why is this important? Because today 93% of online experiences begin with a search engine and 75% of users never scroll past the first page. And even when they are on the front page, 18% of organic clicks go to the #1 position, 10% to the 2nd position and 7% of the 3rd position. So being up the top matters. A lot. 

But we don’t just rely on Google.

  • We have over 10k unique users each month visiting the CX Central website which includes permanent links to the CX Directory categories as well as regular advertising tiles running across the website.
  • Our Social Media presence has over 35k followers across newsletters, Facebook, LinkedIn, Twitter and Instagram and our new Youtube Channel and CX Hustle podcast.
  • We regularly advertise the CX Directory across all our channels as the place to find suppliers of products and services for contact centres and customer experience ensuring the CX Directory always stays front of mind.

With prices starting at just $95 for a full 12 months, its a minimal investment with no risk other than having to deal with some new leads!