With labour typically accounting for over 70% of a contact centre's budget, there are considerable savings to be made when you can transition customer enquiries to self-serve without needing a contact centre agent or any human intervention.
But it's not just cost savings; using self-service technology for customer enquiries provides other benefits, including:
With businesses always on the lookout for cost optimisation, providing self-service options for your customer enquiries, if done well, can achieve the holy grail - reduce costs and improve the customer experience!