B2B Lead Generation Companies

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B2B Lead Generation Companies

If you're looking to create more revenue for your business you've come to the right place with a list of B2B Lead Generation Companies listed below that are specialists in the Business to Business market. 

What is the role of B2B Lead Generation Companies offer? 

Most B2B Lead Generation companies will offer a variety of services to help you ultimately generate more revenue for your business. These include:

  • Capture Leads
  • Generating Interest
  • Qualify Leads
  • Nurture Leads

Ultimately lead generation is where every sale starts - by finding prospects that will turn into customers. 

What services do B2B Lead Generation Companies offer? 

The B2B lead generation service that most people identify with is outbound telemarketing/outbound cold calling or inbound qualification services however these days B2B Lead Generation can be completed over a range of different channels and services including:

  • Search Engine Optimisation 
  • Content Creation
  • Email Marketing 
  • B2B Content Marketing
  • Conversion Optimisation
  • Customer Experience Optimisation

You'll find suppliers for a number of the services above in different categories with the businesses listed below experts at B2B call centre lead generation solutions that include:

  • Outbound cold calling/telemarketing - calling customers with no prior exposure to you brand. Typically data is sourced from list suppliers. 
  • Outbound warm leads - typically contacting either former customers or existing customers who aren't yet using a particular product or service your company offers.
  • Outbound hot leads - the customer has expressed an interest in buying and wants someone to contact them 
  • Inbound qualification - the customer is interested in purchasing but needs to meet a certain qualification (e.g. income level, age etc)

How can B2B Call Centre Companies help?

When we are sick we go and see a doctor and when you want to generate leads for your business, you need to engage with a B2B Lead Generation Call Centre company! Whilst it might seem simple just calling prospective clients, there are many components in running a successful inbound or outbound telemarketing/lead generation campaign including:

  • Getting the right data that can identify decision-makers
  • Developing your value proposition and pitch 
  • Developing an effective call centre script (or guidelines) that will help convert prospects to sales
  • Setting up quality assurance processes to ensure there is the appropriate level of compliance 
  • Setting up the technology for maximum efficiency including call centre dialers, recording software etc as well as CRM tools to capture the leads. 
  • Setting up reporting

How much does B2B Lead Generation Cost?

Some suppliers will work on a pay for lead model, some charge an hourly rate, some work for commission and there are a number of other cost models that B2B lead generation companies use. Of course, the location of the B2B call centre outsourcer also makes a difference - Australian BPO's that specialise in B2B Lead Generation can range between $55 and $80 AUD per hour with offshore/overseas call centres significantly less (between 30% to 70% cheaper than Australia). 

Ultimately though, an effective B2B lead generation campaign will have a positive ROI which in simple terms means it will make you more money than it will cost. 

Search Specialist B2B Lead Generation companies

Just search below for all the B2B Lead Generation Companies in Melbourne, Sydney, Adelaide etc or filter by Country by selecting the country in the drop-down list.