A Customer Journey Map provides a visual representation of how a customer interacts with a company’s brand, products, services and employees.
In other words, a customer journey map empowers businesses to better meet the needs of their prospects and customers, gain a competitive advantage, and reach key prospects with more relevant messaging that addresses the pain points they experience at specific stages in the buying process.
It's a critical component to improving the customer experience across your business to ensure that all internal and external stakeholders are included.
But learning how to pull together a Customer Journey Map is not that easy!
You've probably seen an image of Post-it notes stuck all over a wall with lots of people standing around it looking perplexed, or maybe you've tried using an excel template that seems to have a lot of rows and columns that don't make sense?
Fortunately, there are expert customer journey mapping consultants located predominately in Melbourne and Sydney who specialise in helping your business develop Customer Journey Maps and you'll find a list of them below.
If you need some free help identifying a customer journey mapping expert for your business call us for free advice on 03 9008 7287 or send us a message and we'll contact you.
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