A Customer Journey Map provides a visual representation of how a customer interacts with a company’s brand, products, services and employees.
In other words, a customer journey map empowers businesses to better meet the needs of their prospects and customers, gain a competitive advantage, and reach key prospects with more relevant messaging that addresses the pain points they experience at specific stages in the buying process.
But learning how to pull together a Customer Journey Map is not that easy!
You've probably seen an image of Post-it notes stuck all over a wall with lots of people standing around it looking perplexed, or maybe you've tried using an excel template that seems to have a lot of rows and columns that don't make sense?
Fortunately, there are expert consultants who specialise in helping your business develop Customer Journey Maps and you'll find a list of them below.