Telemarketing can be a powerful way to grow your business that typically involves calling customers via the telephone to introduce a product or service with the intention of a sale.
Typically telemarketing works by obtaining a list of potential customers that you would like to sell a product or service to. The list of potential customers can be purchased by specialist list suppliers, or it might be an old list of your own customers or even a current list of customers you already have and are actively engaged with.
Call centre telemarketing is normally defined using three key terms:
There is no question that telemarketing can produce results but it's also not easy with a range of factors that can contribute to a successful telemarketing campaign including the quality of the customer data, the skill of the agent, the perceived value of the product or service.
But rest assured there are specialist call centre telemarketing companies that can help improve the odds of your telemarketing campaign being a success.
Just a word of caution though - many businesses seeking telemarketing solutions are looking for a 'commission-only' model where the telemarketing provider will only be paid on sales. Unfortunately, this is a very high-risk strategy for the telemarketing business and most will require a trial period first on a fixed-price model to determine the expected conversion rates before agreeing to the commission-only models.
With call centre resources significantly cheaper overseas (e.g. Philippines, South Africa etc) one of the decisions you need to consider is do you engage a telemarketing company in Australia or do you use one overseas?
There is no blanket rule and it ultimately comes down to what you want to achieve for your business. Some key points you may want to consider:
Ultimately the conversion rates typically come down to four things:
Typically, as a rule, good telemarketing conversion rates vary between 2% and 7%.
You can download our free cost guide to call centre outsourcing if you'd like to learn more >
Search Telemarketing companies below:
Below you'll find a list of telemarketing companies who'll be happy to walk you through the various options. Just choose the country you'd like the telemarketing company in from the drop-down list below. You may also want to search for Lead Generation specialists as well if you are looking for suppliers to specifically book appointments for you.