Search Tags

Search tags are a powerful new addition to the ACXPA Supplier Directory, helping to generate opportunities for your business to be discovered by potential customers.

When you purchase a directory listing, you receive the option to add search tags relevant to your business.

For example, if you provide contact centre technology, you can add search tags like cloud contact centre, omnichannel, hosted, etc., that quickly tell customers features that are included as part of your solution.  

How Search Tags Help Generate Lead Opportunities

There are two key benefits to having more search tags with your directory listing:

1. Powerful on-page Filters


Users can quickly click on a search tag to find all the suppliers offering that particular product or service.

Depending on the category, search tags can help highlight special skills, technology attributes, or even locations—things that help customers quickly find the right suppliers.

As an example, if customers are looking for suppliers of call centre technology, there can be many different types, including on-premise, cloud-based, CCaaS, Hosted, etc, which can quickly become overwhelming for a customer.

Just looking at the main category for call centre technology as an example, the user is encouraged to select the exact call centre technology solution they need.

When they select a search tag, the page will instantly reload and only show suppliers with that search tag.

Example of Search Tags in Call Centre Technology category

2. The Power of Google

Each Search Tag has its own page/URL on the ACXPA Directory and is separately indexed by Google.

This means customers will often land directly on the Search Tag page from their Google search, rather than navigating the menus on the ACXPA Supplier Directory.

Let's say someone didn't know about our ACXPA Supplier Directory and just typed in cloud-based call centre technology into Google.

In the results, they'll see an image that looks like this: 


An example of Google Search Results for Cloud Call Centre Software

When they click the link, they will go directly to the Search Tag page for Cloud-Based Call Centre Software: https://cxdirectory.com.au/technology/call-centre/cloud-based-call-centre-software

If your listing doesn't have that Search Tag, your business will not appear in the search results on that page so you'll potentially miss out on that opportunity. 

How many search tags do I get with each listing?

The higher your listing level, the more search tags you can add to it and the more opportunities you have to generate leads for your business. 

Number of included search tags per listing level


Get started on adding your business here

What are the available Search Tags?

You can use our tool below to find out the available search tags for each category. If you don’t find one that suits your need, contact us and we can add a new one!