Customer Service technology is fundamental to a great customer experience, and now, more than ever, it is central to being able to service your customers effectively and efficiently.
Customer Service technology can be used for all customer channels - voice, digital, in-person etc either as stand-alone solutions or for a seamless customer experience, integration across all customer channels.
What is Customer Service Technology?
Customer Service technology is any technology that enables you to interact with a customer to meet their requirements.
The reality is that Customer Service Technology is evolving at an unprecedented rate, with new technologies combined with constantly changing customer expectations.
Consider these CX facts from the Australian Customer Experience Professionals Association (ACXPA):
Personalisation is coming fast - an Accenture study found that 81% of consumers want brands to get to know them and understand when to approach them (and when not to).
Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, compared to 33% for companies with weak omnichannel strategies.
Even with the increasing shift to mobile, 72% of millennials said a call isn't the best way to solve their problems.
Then throw in Artificial Intelligence (AI), cloud technology, the Internet of Things, Chatbots, Voice Biometrics and so on, and it's clear there is a lot of change ahead.
But what is the right Customer Service technology for you, and who are the suppliers that service the Australian market?
To learn more about the different customer service technologies, we've got a number of subcategories that contains information and the list of suppliers providing that specific type of technology.
Where to Learn More About Customer Service Technology
It's a fast-moving space, so to ensure you are always in the know, we've listed some handy links below to help you learn more about the different types of customer service technology solutions:
The ACXPA CX Glossary contains information on a range of the different technologies used by businesses in Australia to service customers.
ACXPA Members have access to the ACXPA Member Bites - short videos that provide insights and explanations from industry experts, without the sales pitches!