Using Fundraisers in New Zealand to generate revenue
If you are looking for ways to raise revenue for your charity or not-for-profit organisation or business in Australia, engaging a fundraiser in New Zealand could be one of the most important decisions you can make.
Outsourcers and BPOs (Business Process Outsourcers) in New Zealand that specialise in fundraising have developed unique skills, technology, systems and processes to ensure they can engage new and existing donors to support your worthy cause or endeavour, whilst representing the values of your brand.
And being offshore, it can be cheaper than running the same campaign in Australia - delivering better outcomes for your organisation.
As well as the direct engagement with customers/donors, engaging a specialist fundraising provider in New Zealand can also help support you with obtaining and cleansing a new telemarketing list or an existing one, setting up reporting, system integration, payment gateways and so on, to ensure your campaign delivers a positive Return on Investment.
Then there's scripting, compliance, managing callbacks, etc., that will not only improve your success but will ensure you don't face expensive fines for breaches of the Australian Do Not Call Register, Telemarketing laws, etc.
If you are looking to source a specialist fundraiser in New Zealand, keep reading below on how they can assist you with maximising revenue opportunities for your organisation.
Common Fundraising Channels
There are a variety of ways fundraisers in New Zealand can engage with new and existing donors, and many of the fundraising outsourcing specialists will offer some or all of the options below.
Telemarketing and Phone Fundraising
Telemarketing is a direct and personal approach to connect with donors. Outsourcers use phone fundraising to engage supporters, share compelling stories, and solicit donations. This channel allows for real-time interaction and relationship-building.
Direct Mail Campaigns
Direct mail remains a traditional yet effective method for fundraising. Outsourcers design and execute targeted direct mail campaigns to reach potential donors through personalized letters, brochures, and donation forms.
Online Fundraising Platforms
Leveraging the power of the internet, fundraising outsourcers use online platforms to host campaigns, accept donations, and engage with donors. This includes crowdfunding platforms, dedicated fundraising websites, and social media channels.
Email Marketing Campaigns
Email is a cost-effective and efficient way to communicate with a large audience. Outsourcers develop targeted email campaigns to share updates, success stories, and fundraising appeals, encouraging recipients to make online donations.
Social Media Engagement
Social media platforms provide a dynamic space for outreach and engagement. Fundraising outsourcers use platforms like Facebook, Twitter, Instagram, and LinkedIn to share impactful content, connect with supporters, and drive online donations.
Benefits of Outsourcing to a Fundraiser in New Zealand
Fundraising is one of the core revenue streams for many charities and not-for-profits, and it's not uncommon that it's also one of the most frequent points of contact with the general public, so finding a fundraising partner who is going to represent your organisation and deliver results is paramount.
Outsourcing your fundraising to a third-party provider in New Zealand can deliver a range of benefits, including:
1. Specialised Expertise
Entrust your fundraising initiatives to seasoned professionals who specialise in crafting and executing successful campaigns. Outsourcing fundraising allows your business to tap into the knowledge and experience of experts dedicated to achieving fundraising goals.
Experience significant cost savings by outsourcing your fundraising efforts. Avoid the overhead costs associated with maintaining an in-house fundraising team and only pay for the services you require, maximising the impact of your fundraising budget.
3. Extended Reach and Network
Leverage the extensive networks and connections that outsourcing partners bring to the table. A dedicated fundraising team can tap into a broader audience, reaching potential donors and supporters that may be beyond the scope of your existing reach.
4. Strategic Campaign Planning
Benefit from strategic campaign planning tailored to your business objectives. Outsourcing fundraising allows you to collaborate with professionals who understand the intricacies of creating compelling campaigns that resonate with your target audience.
5. Time and Resource Optimisation
Free up valuable internal resources by outsourcing fundraising tasks. Your team can focus on core business functions, while fundraising experts handle the planning, execution, and management of your campaigns, ensuring optimal use of time and resources.
6. Data-Driven Insight
Outsourcing partners bring data-driven insights to the forefront. Analytical tools and methodologies employed by fundraising experts provide valuable metrics and feedback, allowing for continuous refinement and improvement of your fundraising strategies.
7. Adaptability to Trends
Stay ahead of fundraising trends and adapt to the evolving landscape with the flexibility offered by outsourcing. Fundraising experts are attuned to industry changes, ensuring that your campaigns align with current trends and audience preferences.
8. Enhanced Donor Engagement
Elevate your donor engagement strategies with the help of outsourcing partners. Professionals in fundraising understand the importance of fostering meaningful connections with donors, resulting in increased loyalty and long-term support for your cause.
How to select the right Fundraiser in New Zealand
Fundraising requires a unique skill set, and conversely, managing a business that provides fundraising solutions also requires plenty of experience.
You'll need to consider a number of factors, including:
- Experience in conducting other charity and fundraising campaigns.
- Experience in similar sectors and in either B2B and B2C as they are very different skills.
- Technology (automatic diallers, CRM tools, call recording, payment gateways).
- Compliance and Data Security.
Simply contact the specialist fundraisers in New Zealand below and they'll be happy to discuss a solution directly with you.
Where to get more information
We have a number of free resources available to help you learn more about call centre outsourcing, including:
Search Fundraisers in New Zealand below: