Customer Relationship Management (CRM) Software
One of the most critical components to a customer management strategy is an effective Customer Relationship Management (CRM) tool that stores and manages a companies interactions with current and future customers in a central location making it easier to build and maintain relationships with your customers.
One of the primary users of a CRM tool is the customer support or customer contact centre where, combined with contact centre technology, enables a highly personalised customer experience.
You can learn more about the different types of CRMs, features and benefits etc on the free CX Glossary >
Benefits of implementing CRM Software
Benefits of implementing CRM Software into your business include:
- 44% more leads
- 37% increase in sales revenue
- 45% increase in customer retention
Implementing a CRM System
Out of all the software and technology components to implement in your business, a CRM tool is one of the most important decisions. How it will integrate with your other platforms (where required), can you have a cloud-based solution, how scalable is it, how is it maintained and updated and so on are all important questions to answer.
Simply reach out to the vendors below who can happily answer your question and where relevant, arrange a demonstration or find a specialist consultant who can help with procurement, implementation and optimisation of a CRM platform.
Search suppliers of CRM software solutions: