How Customer Analytics software can help your business
Whilst the exact definition of customer analytics seems to differ, the overall sentiment refers to using technology and data to better understand customer behaviour and then using that information to improve business outcomes.
And if there is part of a business that swims in data its typically the contact centre and marketing teams!
By using customer analytics as an example you can:
- Understand customer's habits and preferences
- Predict future behaviour and use that data to influence the outcome
- Identify high-value customers
There are a range of different customer analytics 'types' including descriptive analytics, predictive analytics and prescriptive analytics and you can learn more about each one of them on the CX Central Glossary >
Customer analytics uses a range of techniques including predictive modelling, data visualization, information management and segmentation which can sound complicated, but thankfully, customer analytics software solutions make it much easier to unlock the power of your data using easy-to-use software that can automate reports, provide useful dashboards and more.
Customer Analytics often involved the use of Big Data so you may also want to search for experts in Big Data software and analysis >
Search suppliers of Customer Analytics Software: