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CX Strategy & Experience Design Consultants

CX strategy and experience design consultants help organisations intentionally design how customers experience their brand — aligning strategy, journeys, service design, people, process and technology to deliver better outcomes.

This goes beyond surface-level journey mapping. The consultants listed here help define a clear CX vision, design future-state experiences, and translate that into operating models, governance and practical delivery. Browse the suppliers below or use the filter to refine by capability.

🧭 CX vision & strategy
Clear experience principles and strategic direction
🗺️ Experience design
Future-state journeys, service blueprints and concepts
📊 Customer insight
Qualitative and quantitative insight that drives decisions
⚙️ Execution roadmap
Sequenced initiatives with ownership and measures

Outcomes of Strong CX Strategy & Design

When CX strategy and experience design are done properly, they improve customer outcomes and commercial performance — not one at the expense of the other.

  • Clear, consistent experiences across channels and touchpoints
  • Lower customer effort and fewer broken journeys
  • Improved conversion, retention and lifetime value
  • More confident frontline delivery
  • Better prioritisation of CX investment
  • Shared alignment across teams and leaders

What CX Strategy & Experience Design Covers

This tag focuses on consultants who work at the intersection of customer insight, experience design and organisational execution.

  • 🧭

    CX vision & strategy

    Defining what the experience should be and how it supports business goals.

  • 🗺️

    Journey & service design

    Current- and future-state journeys, service blueprints and experience concepts.

  • 🔍

    Customer research & insight

    Voice of customer, ethnography, usability testing and behavioural insight.

  • ⚙️

    Operating model alignment

    Roles, governance, capability and measures that support the experience.

  • 📈

    CX measurement & metrics

    NPS, CES, CSAT and experience-led performance frameworks.

  • 🧩

    Roadmaps & prioritisation

    Turning insights and designs into sequenced, deliverable initiatives.

What to Ask a CX Strategy or Experience Design Consultant

These questions help distinguish practical CX partners from theory-led or slide-only approaches.

  • How do you link CX strategy to commercial and operational outcomes?
  • What research methods do you use — and how do insights influence decisions?
  • How do you design experiences that frontline teams can actually deliver?
  • What governance and metrics support the designed experience?
  • How do you prioritise CX initiatives when everything feels important?
  • Do you stay involved beyond design to support execution?
  • How do you measure whether the experience is improving?
  • Can you show examples of CX strategy leading to real change?

Learn More About CX Strategy & Experience Design

ACXPA publishes independent, practitioner-led CX resources and learning pathways to support organisations building strong customer experience capability.


Search CX Strategy & Experience Design Consultants in Australia

Connect directly with the CX strategy and experience design consultants listed below, or use the search filter to explore related consulting capabilities.