B2B Lead Generation Companies in New Zealand

If you're looking to increase your revenue for your Australian business, you've come to the right place!

Below is a list of B2B Lead Generation Companies in New Zealand that specialise in the business-to-business market for Australian clients. 

And being based in New Zealand, you can save at least 20% off the cost of running the same campaigns here in Australia! 

For B2C solutions in NZ, search here >

Solutions Provided by B2B Lead Generation Companies in New Zealand 

Most B2B Lead Generation companies in New Zealand will offer a variety of solutions to assist you in generating more revenue for your business. These include:

  • Capturing Leads
  • Generating Interest
  • Qualifying Leads
  • Nurturing Leads

Ultimately, lead generation is where every sale starts - by finding business prospects that will turn into customers. 

What services do B2B Lead Generation Companies in New Zealand offer? 

The B2B lead generation service that most people identify with is outbound telemarketing/outbound cold calling or inbound qualification services however, these days, B2B Lead Generation specialists in New Zealand can provide services over a range of different channels and services, including:

  • Search Engine Optimisation 
  • Content Creation
  • Email Marketing 
  • B2B Content Marketing
  • Conversion Optimisation
  • Customer Experience Optimisation

B2B Specialists may offer a number of the services above, and most will offer the solutions below:

  • Outbound cold calling/telemarketing - calling business customers with no prior exposure to your brand. Typically data is sourced from list suppliers
  • Outbound warm leads - typically contacting either former customers or existing customers who aren't yet using a particular product or service your company offers.
  • Outbound hot leads - the customer has expressed an interest in buying and wants someone to contact them 
  • Inbound qualification - the customer is interested in purchasing but needs to meet a certain qualification (e.g. income level, age etc)

How can New Zealand B2B Lead Generation Companies help?

When we are sick, we go to the doctor, and when you want to generate leads for your business, you need to engage with a B2B Lead Generation company in New Zealand!

Whilst it might seem simple just calling prospective clients, there are many components in running a successful B2B inbound or outbound telemarketing/lead generation campaign in New Zealand for Australian businesses, including:

  • Getting the right data that can identify decision-makers.
  • Developing your value proposition and pitch.
  • Developing an effective call centre script (or guidelines) that will help convert prospects to sales.
  • Setting up quality assurance processes to ensure there is the appropriate level of compliance.
  • Setting up the technology for maximum efficiency including call centre dialers, recording software etc as well as CRM tools to capture the leads. 
  • Managing the process for no anwers, call backs, incorrect information etc. 
  • Setting up and maintaining accurate reporting to enable informed decision-making.

How Much Does B2B Lead Generation from New Zealand Cost?

B2B Lead Generation suppliers use a variety of commercial models which can influence the price and often make it hard to compare between suppliers. 

For example, some suppliers will work on a pay-for-lead model, some charge an hourly rate, some work for commission, or combinations of all three.

For comparison, Australian BPOs that specialise in B2B Lead Generation can range between $55 and $80 AUD per hour, with New Zealand Outsourcers/BPOs typically at least 20% cheaper than running the same campaign here in Australia with comparable results.

Ultimately, an effective B2B lead generation campaign should have a positive ROI, which, in simple terms, means it will make you more money than it will cost. 


Search Specialist B2B Lead Generation Companies in New Zealand

Below, you'll find a list of all the B2B lead generation companies based in New Zealand; just use the filters to view other suppliers by country or skills/functions.

You may also be interested in companies in New Zealand that specialise in Telemarketing SolutionsB2C Lead Generation SpecialistsSales Solutions, and Fundraising and Charity Solutions