Top B2B Lead Generation Companies for Australian Businesses

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Generate more revenue with B2B Lead Generation Companies

If you're looking to create more revenue for your business, you've come to the right place with a list of B2B Lead Generation Companies listed below that are specialists in the Business to Business market. 

What solutions do B2B Lead Generation Companies offer? 

Most B2B Lead Generation companies will offer a variety of services to help you ultimately generate more revenue for your business. These include:

  • Capture Leads
  • Generating Interest
  • Qualify Leads
  • Nurture Leads

Ultimately lead generation is where every sale starts - by finding business prospects that will turn into customers. 

What services do B2B Lead Generation Companies offer? 

The B2B lead generation service that most people identify with is outbound telemarketing/outbound cold calling or inbound qualification services however, these days B2B Lead Generation can be completed over a range of different channels and services, including:

  • Search Engine Optimisation 
  • Content Creation
  • Email Marketing 
  • B2B Content Marketing
  • Conversion Optimisation
  • Customer Experience Optimisation

You'll find suppliers for a number of the services above in different categories with the businesses listed below experts at B2B call centre lead generation solutions that include:

  • Outbound cold calling/telemarketing - calling customers with no prior exposure to you brand. Typically data is sourced from list suppliers. 
  • Outbound warm leads - typically contacting either former customers or existing customers who aren't yet using a particular product or service your company offers.
  • Outbound hot leads - the customer has expressed an interest in buying and wants someone to contact them 
  • Inbound qualification - the customer is interested in purchasing but needs to meet a certain qualification (e.g. income level, age etc)

How can B2B Call Centre Companies help?

When we are sick, we go and see a doctor, and when you want to generate leads for your business, you need to engage with a B2B Lead Generation Call Centre company!

Whilst it might seem simple just calling prospective clients, there are many components in running a successful inbound or outbound telemarketing/lead generation campaign, including:

  • Getting the right data that can identify decision-makers.
  • Developing your value proposition and pitch.
  • Developing an effective call centre script (or guidelines) that will help convert prospects to sales.
  • Setting up quality assurance processes to ensure there is the appropriate level of compliance.
  • Setting up the technology for maximum efficiency, including call centre dialers, recording software, etc, as well as CRM tools to capture the leads. 
  • Setting up and maintaining accurate reporting to enable informed decision-making.

How much does B2B Lead Generation Cost?

Some suppliers will work on a pay for lead model, some charge an hourly rate, some work for commission and there are a number of other cost models that B2B lead generation companies use.

Of course, the location of the B2B call centre outsourcer also makes a difference - Australian BPOs that specialise in B2B Lead Generation can range between $55 and $80 AUD per hour with offshore/overseas call centres significantly less (between 30% to 70% cheaper than Australia). 

Regardless, an effective B2B lead generation campaign should have a positive ROI, which, in simple terms, means it will make you more money than it will cost. 

Search Specialist B2B Lead Generation companies

Below, you'll find a list of all the lead generation companies; just use the filter if you'd like to see lead generation companies by a particular country. 

You may also be interested in companies that specialise in Telemarketing Solutions, B2C Lead Generation SpecialistsSales Solutions, and Fundraising and Charity Solutions.