B2B Lead Generation Companies
If you're looking to increase your business's revenue, you've come to the right place.
B2B Lead Generation Companies specialise in the business-to-business market, with one business selling products and services to other businesses.
Search here for companies specialising in lead generation for consumers (B2C) >
Solutions Provided by B2B Lead Generation Companies
Most B2B Lead Generation companies will offer a variety of solutions to assist you in generating more revenue for your business. These include:
- Capturing Leads
- Generating Interest
- Qualifying Leads
- Nurturing Leads
Ultimately, lead generation is where every sale starts - by finding business prospects that will turn into customers.
What services do B2B Lead Generation Companies offer?
The B2B lead generation service that most people identify with is outbound telemarketing/outbound cold calling or inbound qualification services.
However, these days, B2B Lead Generation can be completed over a range of different channels and services, including:
- Search Engine Optimisation
- Content Creation
- Email Marketing
- B2B Content Marketing
- Conversion Optimisation
- Customer Experience Optimisation
B2B Campaign Specialists may offer a number of the services above, and most will offer the solutions below:
- Outbound cold calling/telemarketing - calling business customers with no prior exposure to your brand. Typically data is sourced from list suppliers.
- Outbound warm leads - typically contacting either former customers or existing customers who aren't yet using a particular product or service your company offers.
- Outbound hot leads - the customer has expressed an interest in buying and wants someone to contact them
- Inbound qualification - the customer is interested in purchasing but needs to meet a certain qualification (e.g. income level, age etc)
How B2B Lead Generation Companies can help
When we are sick, we go to the doctor, and when you want to generate leads for your business, you need to engage with a B2B Lead Generation company!
Whilst it might seem simple just calling prospective clients, there are many components in running a successful B2B inbound or outbound telemarketing/lead generation campaign for businesses, including:
- Obtaining the right data that can identify decision-makers.
- Developing your value proposition and pitch.
- Developing an effective call centre script (or guidelines) that will help convert prospects to sales.
- Setting up quality assurance processes to ensure there is an appropriate level of compliance.
- Setting up the technology for maximum efficiency, including call centre dialers, recording software, etc, as well as CRM tools to capture the leads.
- Managing the process for no answers, callbacks, incorrect information, etc.
- Setting up and maintaining accurate reporting to enable informed decision-making.
How much does B2B Lead Generation Cost?
The price of lead generation for the B2B market can depend on several variables, most notably the type of commercial model used and the location of the employees doing the lead generation work.
Some suppliers will work on a pay-for-lead model, some charge an hourly rate, some work for commission, and there are a number of other cost models that B2B lead generation companies use.
For example, Australian BPOs that specialise in B2B Lead Generation can range between $55 and $80 AUD per hour with offshore/overseas call centres significantly less (between 30% to 70% cheaper than Australia).
Ultimately, regardless of the location, an effective B2B lead generation campaign should have a positive ROI, which, in simple terms, means it will make you more money than it will cost.
Learn more about the various commercial models and costs used by B2B lead generation companies in our free call centre outsourcing guide.
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You may also be interested in companies that specialise in Telemarketing Solutions, B2C Lead Generation Specialists, Sales Solutions, and Fundraising and Charity Solutions.
