Suppliers of Telemarketing Lists
The best outbound sales, telemarketing or lead generation campaign is useless unless you have a high-quality list of customers to contact.
Of course, telemarketing to your own customer database is always great, but for many businesses, the purposes of engaging a telemarketing company is to target and acquire new customers to secure new business.
One of the most effective ways to gain new customers is to purchase telemarketing lists from suppliers. The telemarketing lists are typically well maintained with accurate contact details, job titles, locations etc so you can target the perfect clients for your business. Higher quality lists are typically more expensive than just randomly calling phone numbers but with it, also comes a much higher return on investment.
As an example, let's make an assumption that you are planning on using an Australian telemarketer through an outsourcer that will typically cost around $60 AUD per hour. Over a 3 hour shift that's $180 and depending on the agreement, you may also have some call costs on top of that so let's assume its $200 for a 3-hour shift. This rate DOES NOT include any data.
Of course, you want to keep the telemarketers busy so they need data to call - and for a three-hour shift they will need a fair amount of data. People don't answer, wrong numbers, people answer then hang up etc - you can churn through data pretty quickly. That's a lot to pay for very little to no conversations with an even lower chance of getting a sale.
Better quality data will have less chance of wrong numbers or outdated information and great data will be able to improve your return on investment by having accurate, up to date data of potential customers most likely to buy your product or service. And it keeps those expensive telemarketers busy doing what they do best - selling your product or service.
In other words, spending a bit more upfront on a highly targeted telemarketing list can save you considerable costs on telemarketers and return a much higher return on your investment (ROI) so it's worth talking to the supplier below who are experts in helping you source the right data for your campaign.
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