The best outbound sales, telemarketing or lead generation campaign is useless unless you have a high-quality list of customers to contact.
Of course, telemarketing to your own customer database is always great, but for many businesses, the purpose of engaging a telemarketing company is to target and acquire new customers to secure new business.
One of the most effective ways to gain new customers is to purchase or hire telemarketing lists from suppliers.
The telemarketing lists are typically well maintained with accurate contact details, job titles, locations etc so you can target the perfect clients for your business.
You can also search call centre outsourcers who specialise in running campaigns for B2C (Business to Consumer) and B2B (Business to Business).
Higher quality lists are typically more expensive than just randomly calling phone numbers, but with it also comes a much higher return on investment.
As an example, let's assume that you are planning on using an Australian telemarketer through an outsourcer, who will typically cost around $60 AUD per hour.
Over a 3-hour shift, that's $180. Depending on the agreement, you may also have some call costs on top of that, so let's assume it's $200 for a 3-hour shift.
Of course, you want to keep the telemarketers busy, so they need data to call - and for a three-hour shift, they will need a fair amount of data.
People don't answer, wrong numbers, people answer then hang up etc - you can churn through data pretty quickly.
That's a lot to pay for very little to no conversations with an even lower chance of getting a sale.
Not only will better-quality data have less chance of wrong numbers or outdated information, but it is also more likely to provide access to target customers who are most likely to buy your product or service.
And that means higher conversions.
In other words, spending a bit more upfront on a highly targeted telemarketing list can save you considerable costs on telemarketers and return a much higher return on your investment (ROI), so it's worth talking to the suppliers below who are experts in helping you source the right data for your campaign.
Talk to the telemarketing list companies below or use the search filters to connect to suppliers of other telemarketing data services.