Omnichannel technology, put simply, is the enabler for a unified customer experience across all of the customer touchpoints in your business.
So, whether a customer interacted with your business through a retail store, an email campaign, an enquiry into the call centre, a live chat conversation, a purchase on your website, an email to customer support, etc., you would have a single view of that customer across all the various channels.
When omnichannel refers specifically to a contact centre environment, it typically refers to a seamless customer experience regardless of the communication channel the customer prefers to communicate on, such as phone/voice, email, live chat, video chat, web chat, etc.
The parts that are left out are often retail, sales teams on the road etc.
It also often doesn't include the CRM (Customer Relationship Management Tool), which captures all the interactions, customer details, etc.
If you need a CRM tool, specifically search here for CRM suppliers >
I know it all sounds a bit confusing, right?
Unfortunately, there are lots of different versions or interpretations of what omnichannel really refers to!
And just to add to the confusion, omnichannel technology can be on-premise (e.g., hardware like servers on your premises) or, more commonly, in the cloud, which is specifically referred to as omnichannel cloud contact centre technology.
The vendors listed below specialise primarily in providing omnichannel solutions for customer experience, contact centres, customer service centres, and other related areas for Australian businesses.
Contact the omnichannel call centre technology vendors below, or use the search filters to find call centre vendors with other contact centre solutions, including multichannel technology.