Outsourced Marketing Companies

Outsourcing marketing functions can offer businesses access to specialised skills, cost savings, and the flexibility to scale marketing efforts as needed.

Whether it's content creation, social media management, SEO, or PPC advertising, back-office marketing companies can handle various tasks, allowing companies to focus on their core activities while ensuring their marketing strategies are effectively executed.

Common Functions Provided by Outsourced Marketing Companies

Here are some common marketing functions that can be outsourced:

1. Content Creation

• Content Writing and Blogging:
  • Outsourcing content writing allows companies to maintain a consistent blog, produce high-quality articles, and create engaging website content without hiring in-house writers.
• Graphic Design:
  • Designing marketing materials such as brochures, infographics, social media posts, and email templates can be handled by outsourced designers.
• Video Production:
  • Outsourcing video creation, editing, and animation can help produce professional marketing videos without the need for in-house equipment or expertise.

2. Social Media Management

• Content Scheduling and Posting:
  • Marketing Outsourcers can manage social media accounts, schedule posts, and engage with followers on platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Social Media Advertising:
  • Running targeted ad campaigns, managing budgets, and optimising performance can be effectively outsourced to experienced social media managers.

You may also want to view suppliers providing Social Media Customer Service >

3. SEO (Search Engine Optimisation)

• Keyword Research:
  • Outsourced SEO experts can conduct keyword research to identify opportunities for improving organic search rankings.
• On-Page and Off-Page Optimisation:
  • Tasks like optimising website content, improving meta tags, and building backlinks can be outsourced to enhance SEO efforts.
• Technical SEO:
  • Ensuring a website is technically optimised for search engines, including site speed, mobile-friendliness, and schema markup.

4. Email Marketing

• Campaign Management:
  • Planning, creating, and executing email marketing campaigns can be outsourced to ensure consistency and quality.
• List Management:
  • Managing email lists, segmenting audiences, and ensuring compliance with regulations like GDPR can be handled externally.
• Analytics and Reporting:
  • Analysing campaign performance and generating reports can be outsourced to ensure data-driven decision-making.

5. PPC (Pay-Per-Click) Advertising

• Campaign Setup and Management:
  • Outsourced marketing teams can create and manage PPC campaigns on platforms like Google Ads and Bing Ads, ensuring they are optimised for performance.
• Ad Copywriting and Design:
  • Creating compelling ad copy and visuals that attract clicks can be outsourced to specialists.
• Performance Tracking:
  • Monitoring campaign performance and making adjustments based on data analysis can be handled by the outsourcer.

6. Market Research

• Customer Surveys and Interviews:
  • Conducting surveys, focus groups, and interviews to gather insights about customer preferences and market trends.
• Competitor Analysis:
  • Analysing competitors’ strategies, strengths, and weaknesses to inform marketing decisions.
• Data Analysis:
  • Interpreting market data and providing actionable insights to inform business strategy.

7. Public Relations

• Press Release Writing and Distribution:
  • Crafting and distributing press releases to media outlets to generate publicity can be managed by an outsourced PR team.
• Media Relations:
  • Building and maintaining relationships with journalists, bloggers, and influencers to secure media coverage.
• Crisis Management:
  • Managing public relations during a crisis, including crafting statements and managing communication channels.

8. Data Analytics

• Marketing Data Analysis:
  • Analysing data from various marketing channels to measure performance and optimise strategies.
• Dashboard Creation:
  • Creating and maintaining dashboards that provide real-time insights into marketing metrics.
• Reporting:
  • Generating comprehensive reports on marketing campaign performance, ROI, and customer behaviour.

9. Event Management

• Planning and Coordination:
  • Outsourcing the planning and coordination of marketing events, such as trade shows, webinars, and conferences.
• Event Promotion:
  • Promoting events through various channels, including email marketing, social media, and online advertising.

Select a Country for Outsourced Marketing Companies

Select a country below to display marketing outsourcing companies located in that country.