Telephone Survey Companies

Conducting outbound telephone surveys and market research can be a powerful and accurate way to gather information to help you manage your business.

From updating customer records to conducting telephone surveys to gather information on how customers feel about products and services, engaging a third party to conduct your telephone surveys can provide a number of benefits that we've outlined below.

If you are planning on conducting research on Australian consumers or businesses, there are a range of options available both here (in Australia) and offshore. 

Typically, Market Research is conducted by specialist market research firms or by call centre outsourcers/BPOs (Business Process Outsourcers). 

Benefits of Engaging an Outbound Telephone Surveys Partner

Successfully executing outbound campaigns requires a range of exclusive skills, so tapping into experts who run outbound campaigns on a regular basis will deliver a range of benefits for your business, including: 

1. Productivity

Companies that provide call centre outbound survey services are specialists at making outbound calls.

Their staff are highly trained in outbound skills and they have the technology to maximise the efficiency of the outbound calling agent.

This is known as an outbound dialler, and it ensures that all call centre agents are working to maximum capacity.

2. Resource Utilisation

Diverting your internal resources to conduct outbound surveys is often at the detriment of your inbound call centre services resulting in increased waiting times to your customers.

And as is often the case with many surveys or data cleansing campaigns, there is typically some urgency involved making it difficult to just divert internal resources that are already working at capacity. 

3. Independent

Especially when using market research, it's important to ensure that the agents conducting the survey are independent to maintain the integrity of your research.

4. Customer Experience

Making outbound calls requires an entirely different skillset from agents that typically handle incoming calls.

By engaging a third-party specialist, you don't need to worry about additional training for your agents whilst ensuring your customers (the people being surveyed) receive a good experience.

5. Multichannel Options 

Whilst actually talking to a customer is still the best way to gain insight, there is now a range of other alternatives that can be used to gather data. 

Automated outbound messaging (robocalls) and outbound IVR surveys (which provide customers with options they can select) are also available, and many of the telephone survey companies will offer these as a standalone service or as part of the overall strategy. 

6. Data Security/Privacy 

Ensuring the data obtained is secure is becoming an important (and often critical) consideration, so using experienced telephone survey companies can guide you on the right rules, regulations, etc., to ensure your customer data is protected. 

How much does it cost to conduct telephone surveys in Australia?

One of the biggest influences on the cost of conducting market research or phone surveys is the location of the people conducting the surveys.

If you conduct market research in Australia using local resources, you can expect to pay between $46 and $55 AUD per person, per hour.

If you conduct the calls from overseas locations such as the Philippines, you can save 40% to 70%; however, there can be increased risks with language/communication, data security, etc.

The hourly rate typically includes the salary of the person making the calls along with all the overheads, including technology, reporting, management, etc.

There are, however, numerous other methods telephone survey companies use to charge for their services.

Fixed prices based on the number of surveys conducted, different rates for attempted contact versus actual contact and lots more.

Select a Country for Telephone Survey Companies

To display call centre outsourcers who offer telephone survey solutions, select a specific country below or use the filters to find suppliers of other outsourcing solutions.  

You may also be interested in the Customer Insights category that lists suppliers providing services such as Customer Benchmarking, Mystery Shopping, Call Quality Assessments and more.